The Wave | AstraZeneca
ROLE | DIRECTOR
This animated video uses an illustrated "wave" and woman to demonstrate how a cancer patient can feel overwhelmed with a "rush" of information and emotion upon diagnosis of breast cancer.
As she navigates through her cancer diagnosis, information about her cancer, like receiving a BRA test, helps her move through the wave and swim to the surface, giving her the power to take back control of her choices and understand her treatment possibilities.
The craft and detail put into the animation is our tribute to the amount of care and thought put into every step of a patient's cancer journey. Each scene began as a hand painted watercolor drawing, brought to life through animation that conveys the emotion that can come their search for the right treatment.
As she navigates through her cancer diagnosis, information about her cancer, like receiving a BRA test, helps her move through the wave and swim to the surface, giving her the power to take back control of her choices and understand her treatment possibilities.
The craft and detail put into the animation is our tribute to the amount of care and thought put into every step of a patient's cancer journey. Each scene began as a hand painted watercolor drawing, brought to life through animation that conveys the emotion that can come their search for the right treatment.
CREDITS
THE WAVE
Directed by Maldita (Rafael Monti e Vinicius Kluge)
Production Company: THE YOUTH
Executive Creative Director: Eduardo Lubiazi, João Machado
Executive Producer: Eduardo Lubiazi, João Machado
Director: Maldita (Rafael Monti e Vinicius Kluge)
Head of Production: Daniel Maia
Production Coordinator: Carol Cherobim
Assistant Coordinator: Camila Pires, Lu Krasa
Finance Department: Iza Lubiazi
Executive Creative Director: Eduardo Lubiazi, João Machado
Executive Producer: Eduardo Lubiazi, João Machado
Director: Maldita (Rafael Monti e Vinicius Kluge)
Head of Production: Daniel Maia
Production Coordinator: Carol Cherobim
Assistant Coordinator: Camila Pires, Lu Krasa
Finance Department: Iza Lubiazi
Post Production: COLOSSAL
Animation Director: Maldita (Rafael Monti e Vinicius Kluge)
Editor: Rafael Monti
VFX Supervisor: Diogo Gameiro
Producer: Mauricio Kazu Yamashita
Post Production Coordinator: Pamela Almeida, Yasmim Uehara
Post Production Coordinator Assistant: Nicole Lia Rêgo da Silva, Vee Ortiz
Concept Art: Kate Kebirch
Texture: Bruno Rosal, Fabio Miraglia, Gustavo Pergoli, Jesua, Jonatas Freire da Silva Souza, Leandro Dexter, Lucas Felipe Pereira, Mateuz Fernandes, Nicolas Licht, Paula Zaninello Miyamura, Rhuan Gonçalves de Oliveira de Farias, Robson Vilalba, Rodrigo Numecaniq, Tara, Yuri Yuan
2D Animation: Hermes de Lima, Andre Ruivo, Renata SHP, Filipe Emerson, Deco Daviola, Diones Ignacio
3D Animation: Daniel Meurer, Digones, Everton Schneider, Moises Gomes, Tomás Piccinini
Lettering: Dorfo (Rodolfo Garcia)
Color: Erick Moraes
Retouch: Lívia Rabelo
Motion Graphics: Alan Jose Dias, Diego Eduardo Loz, Gabriel Rocha, Guilherme Carneiro, Gustavo Vieira, Igor Angelo, Lucas Santiago, Luciana Lima de Paula, Michel Takahashi, Nícolas Braga de Medeiros, Nicolak Vitor Balestrin
Edit Assistants:
Animation Director: Maldita (Rafael Monti e Vinicius Kluge)
Editor: Rafael Monti
VFX Supervisor: Diogo Gameiro
Producer: Mauricio Kazu Yamashita
Post Production Coordinator: Pamela Almeida, Yasmim Uehara
Post Production Coordinator Assistant: Nicole Lia Rêgo da Silva, Vee Ortiz
Concept Art: Kate Kebirch
Texture: Bruno Rosal, Fabio Miraglia, Gustavo Pergoli, Jesua, Jonatas Freire da Silva Souza, Leandro Dexter, Lucas Felipe Pereira, Mateuz Fernandes, Nicolas Licht, Paula Zaninello Miyamura, Rhuan Gonçalves de Oliveira de Farias, Robson Vilalba, Rodrigo Numecaniq, Tara, Yuri Yuan
2D Animation: Hermes de Lima, Andre Ruivo, Renata SHP, Filipe Emerson, Deco Daviola, Diones Ignacio
3D Animation: Daniel Meurer, Digones, Everton Schneider, Moises Gomes, Tomás Piccinini
Lettering: Dorfo (Rodolfo Garcia)
Color: Erick Moraes
Retouch: Lívia Rabelo
Motion Graphics: Alan Jose Dias, Diego Eduardo Loz, Gabriel Rocha, Guilherme Carneiro, Gustavo Vieira, Igor Angelo, Lucas Santiago, Luciana Lima de Paula, Michel Takahashi, Nícolas Braga de Medeiros, Nicolak Vitor Balestrin
Edit Assistants: